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Sports emerged as a key focus at the 4th International Development Finance Conference, where International Olympic Committee (IOC) Member HRH Prince Feisal Al Hussein emphasized that sports are far more than a form of entertainment—they act as a powerful tool for economic and social transformation.more
Sports News
The Organizing Committee for the 2030 French Alps Olympic and Paralympic Games (hereafter referred to as the “Committee”) is pressing ahead with preparations, and has now launched recruitment for four key senior positions. These strategically significant roles aim to steadily build a team capable of delivering its ambitious vision.more
The $8 million Super Bowl ad, sports brands “sky-high bet” worth it?
Sports News
The 59th Major League Soccer “Super Bowl” championship game was played at the Caesars Superdome in New Orleans. The Philadelphia Eagles beat the Kansas Chiefs 40-22 to win the second Super Bowl title in team history. Off the field, the excitement of the Super Bowl also lies in the money brands spend on marketing around the event. There's a reason the Super Bowl is known as “The Greatest Show on Earth”.more
“The Golden Girl” Usher in a New Era of the Olympics
Sports News
A young African woman is now standing at a brand-new starting point of the modern Olympic Movement. Kirsty Coventry has successfully taken on the challenge and is poised to assume one of the most powerful positions in the sports world. However, for this newly elected President of the International Olympic Committee (IOC), there are numerous geopolitical obstacles lying ahead on her path.more
A Potential Record in the Number of Participating Teams as a Prestigious Football Tournament Approac
Sports News
As a renowned football tournament approaches its centenary, the number of participating teams may reach a historic high. The South American side has put forward a proposal that, if successful, will fundamentally transform one of the most prestigious sporting events globally.more
IOC Executive Board Meeting and Various Developments in the Olympic Realm
Sports News
On April 9, 2025, IOC President Thomas Bach and President - elect Kirsty Coventry chaired a hybrid - format meeting of the IOC Executive Board (EB) at the Olympic House. IOC Vice - President Pierre - Olivier Beckers - Vieujant and Executive Board member Nenad Lalovic attended the meeting in person.more